“Walmart U.S. Launches Its Own High-End Dog Food”

By: Jessica Wohl, News.Yahoo.com via Reuters.com

As of Aug. 2012, Wal-Mart Store Inc. announced the creation of its own line of “ultra-premium” dog food, therefore placing itself in direct competition with specialty chains such as PetSmart and Petco. The new line of dog food—Pure Balance—will be sold in Wal-Mart stores across the U.S. and features no chicken by-product, soy, wheat, corn additives preservatives or artificial colors.

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